Interactive guide experience
Once the content for the guide was written, my first three steps were: read the copy, read the copy, read the copy. Design is about communication, and the better understanding I have of the content as a designer, the better informed my choices will
After reading the copy and having some conversations with the writer, I began by sketching. Some of the ideas and phrases the SME used were my starting points: Trying to evaluate a sales tax software solution is like trying to navigate a labyrinth.
I kept coming back to the idea of *comparison* and how for years, software - even on in-store packaging - would use feature charts to show how one product was more robust than another. I started to explore how this could be represented using some of
Downloadable guide
The PDF version of the guide was based upon existing structure/templates, modified to bring the comparison graphic through the book as a graphic system. Concurrent to the book version being approved, I began work on sketching out how this content wo
Hero Animation
Statistic animation detail
Social Promotions
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