Target Case Study

Target

Massive volume, creative expertise, lightning-fast speed.

Shopping Target in-store is an experience filled with surprise and delight; every aisle you turn down offers something new and enticing to add to your cart. The digital vendor media team at Target is responsible for promoting products and offers from companies such as Apple, Kraft, Lego, and Nestlé on Target.com and in Target’s earned and paid media channels. We helped this team create the digital equivalent of the in-store end-caps. And we made a lot of them: in 2018, we completed 562 projects, consisting of over 9,500 individual assets. From toothpaste to toys, diapers to duvet covers, if it’s sold on Target.com, we helped promote and sell it. Furthermore, Target engaged us to help them pitch to vendors from Star Wars and Disney to P&G and beyond, showing the best ways for merchandise to connect with consumers, and drive sales.

Role: Creative Direction, Creative Management